| Description |
1 online resource (xxvii, 224 pages) |
| Contents |
The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing : understanding and capitalizing on the drastic shift taking place -- Mobile marketing : tapping into billions of cellphone users -- Virtual reality worlds : the hows and whys to this unique marketing universe -- Video marketing : taking video to the next level -- Web applications : how to effectively use apps in your marketing -- Open-source code : how to find and use others' hard work for maximum impact -- Collaboration : connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan : putting it all together and taking action -- Conclusion : the art of giving back. |
| Language |
English. |
| Summary |
Provides tips and advice on Web 3.0 marketing, describing ways to use the Internet, mobile devices, and social media to improve sales, traffic, market share, and profits. |
| Subject |
Internet marketing.
|
|
Web 3.0.
|
|
Marketing sur Internet. |
|
Internet marketing |
|
Commerce. |
|
Business & Economics. |
|
Marketing & Sales. |
|
Marketing sur Internet. |
|
Web. |
| Other Form: |
Print version: 9786612585609 (OCoLC)503049513 |
| ISBN |
9780137081097 (cloth) |
|
013708109X (cloth) |
|
9780132101448 |
|
0132101440 |
|
1282585606 |
|
9781282585607 |
|
9786612585609 |
|
6612585609 |
|
0132101343 |
|
9780132101349 |
|
8131745007 |
|
9788131745007 |
| Standard No. |
9786612585609 |
|
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